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How QR Codes Can Transform Product Packaging Engagement
In today’s competitive market, engaging with customers is crucial. A QR code on packaging is a fantastic opportunity to do this:
- Instant access: It’s just a scan from your packaging to information, promotions, and much more.
- Interactivity: Interactive content = engagement. These scannable codes can revolutionize the way consumers experience your products
- Connection: Create a bridge between the physical and digital worlds to engage with consumers directly and effectively.
- Opportunities: Give offers and promotions via a QR code for a link — both the company and the consumer can reap the benefits by connecting to exclusive deals seamlessly.
- Avoid information overload: Leave details off the packaging for a sleeker, more appealing design. This information can be accessed by scanning the QR.
Step-by-Step: Adding QR Codes on Packaging
Creating a QR code for products needn’t be a chore. Use our online Generator to make a custom code in just a few minutes!
Just follow these simple steps to get your code and add it to your product packaging.
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Determine the purpose
First, decide what you want your packaging QR code to achieve. Whether it's to direct customers to a website, provide product information, or offer a special discount, having a clear objective is essential.
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Generate your QR code
Using onlineQRcode, create your custom QR code. Ensure it’s linked to the correct URL or digital content you wish to share. Use our design tools to make it fit your overall packaging design.
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Design and placement
Incorporate the QR code into your packaging design. Make sure it's placed in a visible and easily scannable area. Consider the overall aesthetics and functionality of the packaging.
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Test the QR code
Before finalizing your packaging, test the QR code thoroughly. Ensure it scans correctly with various devices and leads to the intended digital destination.
Guidelines for Effective QR Codes on Packaging
Want your QR code to work well? Here are some tips to create and use effective QRs on your product’s box or packet.
Ensure high contrast
Your QR should stand out against the background of your product packaging.
For optimal scannability, make sure there is a high contrast between the QR code and the background.
When in doubt, go with a dark QR code on a light background — this tends to work best.
Keep your QR a reasonable size
Looks might not be everything, but the aesthetics of your packaging goes a long way. People are more likely to try something that looks appealing than something that looks ugly. The same goes for scanning QR codes.
Size is a big part of this. Your QR code should be large enough to be easily scanned, but not so large that it dominates the packaging.
Of course, it depends on how big your product is, but the minimum size for a dynamic QR code to be easily scannable is 2 x 2 cm (0.8 x 0.8 in).
When in doubt, go bigger, but keep aesthetics in mind!
Improve packaging design with less text
Endless blocks of text on a box, bag, or wrapper can be off-putting. Need a handy way to solve the problem?
Try using a QR code to link to a page with all the information a consumer might need.
Then, you’re free to take these details off the packaging itself!
You can create a much sleeker, more appealing design by moving the text to cyberspace.
Want to impress your customers? Generate your business QR code now!
How Professionals Can Use a QR Code on Product Packaging and Food Packaging
Take a look at these examples of how companies use QR codes on packaging to their advantage:
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Loyalty programs and discounts
Want to keep customers coming back for more? Try using an App QR Code to connect customers to exclusive discounts, loyalty programs, and special promotions through your mobile app.
With a quick scan, your customers are rewarded. This is a brilliant way to foster customer loyalty. And of course, with customer loyalty come repeat purchases!
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Additional information on food packaging
Several companies use a landing page QR code on food packaging to link consumers to extra information. This could be details about the nutritional value or manufacturing process.
This is particularly useful for complex products that require more information than what can fit on the packaging.
QR codes on food aimed at children can also be linked to interactive content, like games or videos. Examples include cereal boxes and potato chip (crisp) packets.
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Instructions for products
Retailers selling flat-pack furniture or electronic products can include digital instructions as well as paper copies.
By adding a PDF QR Code to the packaging, consumers can access the instructions on their phone with a quick scan. This is very useful for bookcases, tables, and other furniture that you have to assemble yourself.
Companies often place the QR on the box, a booklet or paper inside, or on a sticker on the product itself. This can be especially useful if the consumer needs to check details or reassemble the product later if the original paper instructions have been lost.