Benefits of Using QR Codes to Promote e-Commerce Products
QR codes can do wonders for promoting any e-commerce product, whether it’s a 3D-printed phone case or a herb garden kit. Here’s how they can benefit your business:
- Direct traffic: Send customers right to your website or specific product pages with a scan.
- Grow your social media presence: Get followers for your social media accounts and keep them updated on any store updates.
- Showcase exclusive offers: Draw attention to special deals and discounts on marketing materials or product packaging.
- Improve interactivity with your products: Share instructional or promotional videos via QR with potential customers.
- Speed up checkout: Direct shoppers to the payment page or cart to make the purchase process hassle-free.
- Collect customer reviews: Encourage buyers with a feedback QR code that allows them to share their experiences on the spot.
Best Ways to Use QR Codes for e-Commerce Marketing
These little codes are powerful tools for e-commerce marketing, working across the board to make the shopping experience smoother and more fun.
Link directly to your online store
Get customers from all sorts of physical and digital locations to your storefront with a QR code for your online store. You can link your QR code to your product pages or lead them to specific destinations, like seasonal collections or gift guides.
Collect reviews from shoppers
Feedback QR codes make collecting reviews and social proof less of a chore. Place them in confirmation emails, or on product packaging, so shoppers can scan them in seconds, and you can boost your reputation without chasing people down.
Promote deals and e-rewards programs
Got a coupon or rewards program you want to share to encourage purchases? Don’t let them go to waste — create a coupon QR code to drive traffic to limited-time offers or push e-reward signups from digital ads and flyers.
Share your store's socials
Make it easy for customers to follow your brand and keep your store top-of-mind with a social media QR code rather than just listing your social tags and hoping they’ll check them out. Or, have a QR code business card, so customers can stay fully connected with your store.
Give quick access to customer support
Customers should find it easy to reach out. Add a support QR code to your marketing materials to build trust and make shoppers feel at ease. Use an email QR code or create a QR code for flyers to increase customer loyalty and credibility.
How to Create a QR Code for e-Commerce
Convinced and ready to create your own QR code for your e-commerce store? Our QR code creator makes the process simple with 4 easy steps.
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Pick your QR code type
Browse the many QR code options available with OnlineQRCode, including a vCard for your store’s most important info, or a coupon QR code for a seasonal sale.
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Add your content
Paste the URL, file, or whatever you want to share, then include other details to complete your code setup.
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Customize your QR to match your store brand
Change the look and feel of your code by using your brand colors or logo. You can even try the AI design tool to create something new.
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Download your QR code
Save your QR code in your format of choice and start placing it anywhere your customers are likely to scan.
FAQs About QR Codes for e-Commerce
Writer & entrepreneur
Nick Saraev is a writer & entrepreneur who pivoted from a path in medicine to forge a series of successful digital media businesses. He's been featured in Popular Mechanics, Apple News, & Bloomberg, and is an Amazon Kindle best-seller.